China International Furniture Fair
О клиенте
CIFF (China International Furniture Fair)
Задачи
To attract more overseas professional buyers and enhance international influence.
Решение
Focus on search engine marketing, accurately acquire customers through Google SEO and Google Ads; expand brand exposure on overseas social media on a large scale; establish interaction with overseas buyers via the combination of Facebook and WhatsApp to drive on-site attendance
Результат
Overseas professional visitors increased by 45%
A large number of video content covering systematic communication across all exhibition links